Mercado
A visão do varejo físico como força de marca e mídia
Na terceira edição do CMO Lunch deste ano, Camila Salek, founder e CEO da Vimer, falou para um seleto grupo de 55 CMOs e líderes de marketing sobre a experência unificada, que tem como foco a conexão emocional, social e digital com o consumidor. “As lojas precisam oferecer momentos memoráveis que não podem ser replicados online, com foco na construção de comunidade, personalização e experiências”, resumiu.
Neste report, apresentamos um resumo de sua palestra no evento, realizado em 6 de agosto, na Experience House, em São Paulo.
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