Mercado
Report CMO Lunch
A primeira etapa do CMO Lunch, realizada na terça-feira, 28 de maio, na Experience House, em São Paulo, reuniu 40 líderes de comunicação e marketing de importantes empresas do Brasil. Além do almoço e do forte networking realizado durante o evento, os participantes acompanharam a palestra de Tadeu Banzato, da T-Mobile, que se conectou em vídeo direto de Seattle, Estados Unidos.
Confira, neste Report, as boas práticas de como a operadora norte-americana está usando estratégia de dados para se conectar com o consumidor.
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